Search Engine Optimization


Search Engine Optimization in short we usually say it SEO. There are so many categories in SEO

  1. White Hat SEO
  2. Black Hat SEO
  3. Grey Hat SEO

All the business usually do White Hat SEO. In white hat SEO we do On page SEO and Off Page SEO.  In On page SEO we need follow some guidelines as per search engine. We need to add appropriate Meta tags, title and content. In On page Every Site should have a site map. Site map we get in html and xml formats. HTML site maps usually use for users and xml use for robots. The main part of White hat SEO is content. Content should not be duplicate. This play a very important role in SEO. We need to optimize content properly and the density of keyword contents should be 3%-4%. We can find keyword density checker tool on google.

Off Page SEO would be done outside the boundaries of the webpages. We need to use Back links. There are two types of Back links 1. Inbound link  2. Outbound Link

Few of the Back links are :

  1. Directory Submission
  2. Social Bookmarking
  3. Artical Writing and Submission
  4. Press Release writing and Submission
  5. Comment Writing
  6. Guest Blogging
  7. Classified Posting
  8. Forum Posting
  9. Link Exchange (One, Two and Three way)