Email Marketing is a kind of Direct marketing in we send a commercial message to a group of people using email. For an example if we create an email on any online shopping website they send us email at least twice in a day. We usually click onto that email and check on which site there are good offers. Through a demographic survey we came to know that these websites get the benefit of around 80% with the help of email marketing. Now a days if we visit onto any shopping website or any blog we get a popup which say to subscribe then we enter our email address into it. So this is nothing but just to collect the email addresses. At last we get a collection of email addresses and with the help of these email addresses we can easily do email marketing.
With email marketing you have the ability to control exactly who sees an email by segmenting your contacts based on their leads status, demographics, location or any other data.
Email Marketing Increases Brand Awareness:
With each email sent, customers are exposed to your business and your brand.
Email Marketing is easily shareable:
One single click of the forward button, subscribers can share your deals, offers and news with their friends.
Email Marketing is Measurable:
Analytics are indispensable to measuring the success of any campaign.
Email Marketing is Cost Effective:
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates.